News and Insights
Navigating the Revenue Maze: The Art of B2B Partnership Models

Navigating the Revenue Maze: The Art of B2B Partnership Models

Are you torn between revenue shares and fixed fees in your B2B partnerships? Let’s dive into the pros and cons: […]

How much of your sellers’ time is actually spent selling?

How much of your sellers’ time is actually spent selling?

Hint: It’s probably less than you think! As you dive into 2025 planning, boosting revenue is likely top of mind. […]

🚀 Unlocking Growth Through Market Expansion 🌍

🚀 Unlocking Growth Through Market Expansion 🌍

Market expansion can be a powerful strategy for growth—offering your proven product in a new geographical location sounds simple, right? […]

🚀 Build, Buy, or Partner: The Eternal Debate 🤔

🚀 Build, Buy, or Partner: The Eternal Debate 🤔

In every company I’ve worked for, the “build, buy, or partner” dilemma is a recurring theme. Here’s the typical breakdown: […]

Securing Your AI Future: A Data Imperative

Securing Your AI Future: A Data Imperative

The excitement around AI is well-deserved—it’s transforming our work, revolutionizing data access, and introducing unprecedented capabilities. But, let’s not overlook […]

Exciting News: I’m Launching Evolve Growth Partners!

Exciting News: I’m Launching Evolve Growth Partners!

You may have noticed a recent shift in my posts focusing on partnerships and business growth. That’s because I’m thrilled […]

Client vs. Partner: What’s the Real Difference?

Client vs. Partner: What’s the Real Difference?

I often see companies using “client” and “partner” interchangeably, but they’re not the same thing. Here’s a quick breakdown: ClientA […]

Maximizing Partnership Value: Strategies for Effective Management and Growth

Maximizing Partnership Value: Strategies for Effective Management and Growth

You’ve secured a promising partnership and set the stage for success—what comes next? Like any meaningful relationship, partnerships require ongoing […]

Unlocking Successful Partnerships: Beyond the Press Release

Unlocking Successful Partnerships: Beyond the Press Release

Partnerships, much like personal relationships, require genuine commitment and continuous effort from both sides to truly thrive. 🎯 Too often, […]

Navigating Disappointment in Partnerships: Why Clear Objectives are Key to Success

Navigating Disappointment in Partnerships: Why Clear Objectives are Key to Success

Ever found yourself working hard on a project, feeling confident you’re hitting all the right notes, only to face unexpected […]

From EMT to Sales Executive: How My Journey Shaped the MECO Partnership Framework

From EMT to Sales Executive: How My Journey Shaped the MECO Partnership Framework

When I started college, my sights were set on medical school. But after a couple of years, I realized I […]

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