Partnerships, much like personal relationships, require genuine commitment and continuous effort from both sides to truly thrive. 🎯

Too often, companies announce a partnership with great fanfare, but fail to follow through on the foundational work necessary for success.  The result?  Six months later, they’re left wondering why the partnership hasn’t gained momentum.  It’s like updating your relationship status on social media but neglecting the actual relationship – it’s bound to falter.

So, how do we ensure a partnership doesn’t just survive but flourishes?  Focus on Enablement. 

Here’s what to consider:

🔍 Technology & Processes: Do both sides have the essential tech and processes in place?  Ensure that enablement isn’t just a bullet point on a slide but a real, actionable plan.

🏢 Executive Commitment: Is there top-level buy-in to build and implement the necessary tools?  Without executive support, you’re likely working on a hobby rather than a strategic initiative.

📈 Go-to-Market Plan: What’s the strategy for client success?  Determine which side handles marketing and how you’ll coordinate efforts.

🧑‍🏫 Training: What’s required to ensure your sales teams effectively sell the combined offering?  Consider the existing sales priorities and how to integrate the new partnership seamlessly.

💬 Share Your Experiences: What successful or unsuccessful enablement strategies have you encountered?  Let’s connect and exchange insights!

#Partnerships #Enablement #Sales #StrategicPartnerships #BusinessGrowth